Pop Industry, part of the European funding program “The SME Initiative Romania”

The SME Initiative, launched in Romania in October 2016, is co-financed by Romania through the Operational Program “The SME Initiative”, the European Commission, and the BEI Group – the European Investment Bank (EIB) and the European Investment Fund (EIF) – with EIF managing the scheme on behalf of various contributors. The SME Initiative is a public-private partnership that acts as a catalyst for private investments and supports economic growth and job creation.